Y. Rin Yoon
PhD Candidate in Marketing, Johnson Graduate School of Management, Cornell University
Welcome! I am a Ph.D. candidate in Marketing at Johnson Graduate School of Management at Cornell University, specializing in Consumer Behavior. My research explores how receiving payments or benefits influences consumer perceptions and decision-making. Specifically, my dissertation looks into how even the slightest benefits offered by vendors, charitable organizations, and hotels influence and shape consumer judgments and decisions, especially in an online setting.
More about me?
Before joining Cornell, I worked for Pfizer and Hyundai Motor Company HQs on a variety of management consulting projects. I have also hosted a local NPR show in South Korea (which flew far under the radar), where I had a blast monologuing on my favorite topics including, but not limited to, behavioral science and philosophy. I received my bachelor's degree with honors in Communication Studies and a minor in Statistics from UCLA, and my Master's degree with the award of excellence in Marketing from Korea University Business School.
I will be on this year’s job market, 2024-25.
news
May 12, 2024 | I’ll be presenting my work on the Buy Now, Pay Later payment method in a plenary session at the 2024 Boulder Summer Conference on Consumer Financial Decision Making. |
Jan 26, 2024 | My paper “The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior” (with Kaitlin Woolley) has been accepted in Psychological Science. |