Welcome! I am an incoming Assistant Professor of Marketing at the University of Iowa, Tippie College of Business. I am currently finishing my PhD in Marketing at the SC Johnson Graduate School of Management at Cornell University.

I study consumer psychology at the moment of transaction to help organizations design incentives and payment environments that are more effective. My research has appeared in Psychological Science and the Cornell Hospitality Quarterly.

More about me? Before joining academia, I worked in consulting at Pfizer and Hyundai Motor Company HQs. I have also hosted and produced a local radio show in Korea (which flew far under the radar), where I had a blast monologuing on my favorite topics, such as behavioral economics, social psychology, and experimental philosophy.

I earned a bachelor's degree in Communication Studies with a minor in Statistics from UCLA, graduating with college and departmental honors. I also received a master's degree in Marketing from Korea University Business School, graduating with the highest distinction.