Welcome! I am a Ph.D. candidate in Marketing at the SC Johnson Graduate School of Management at Cornell University, specializing in Consumer Behavior. I focus on consumer psychology at the moment of transaction to help organizations create more effective incentives and payment environments. My dissertation examines how various factors at the point of transaction—in vendors, charitable organizations, and hotels—influence decisions and behaviors. My research has appeared in Psychological Science and the Cornell Hospitality Quarterly.

More about me? Before Ph.D., I worked for Pfizer and Hyundai Motor Company HQs on a variety of consulting projects. I have also produced and hosted a local radio show in Korea (which flew far under the radar), where I had a blast monologuing on my favorite topics, such as behavioral science, social psychology, and philosophy. I received my B.A. in Communication Studies from UCLA, graduating with college and departmental honors, and my M.S. in Marketing from Korea University Business School, graduating with the Award of Academic Excellence.


*I am on the 2024-2025 job market. Check out my CV here.