Y. Rin Yoon
PhD Candidate in Marketing, Johnson Graduate School of Management, Cornell University
![](https://octorin.github.io/assets/img/photo_2021.jpg)
Welcome! I am a Ph.D. candidate in Marketing at the SC Johnson Graduate School of Management at Cornell University, specializing in Consumer Behavior. I study consumer psychology at the moment of payment to identify more effective ways to provide incentives and design better payment environments for consumers. Specifically, my dissertation examines how even the slightest consumer benefits offered at the moment of payment by vendors, charitable organizations, and hotels shape consumers’ decision-making and behavior, especially in online contexts. My research has appeared in Psychological Science.
More about me?
Before my Ph.D., I worked for Pfizer and Hyundai Motor Company HQs on a variety of management consulting projects. I have also produced and hosted a radio show in Korea (which flew far under the radar), where I had a blast monologuing on my favorite topics, such as behavioral science, social psychology, and philosophy. I received my B.A. in Communication Studies from UCLA, and my M.S. in Marketing from Korea University.
I am on the 2024-2025 job market. Download CV
news
May 12, 2024 | I presented my work on the Buy Now, Pay Later payment method in a plenary session at the 2024 Boulder Summer Conference on Consumer Financial Decision Making. |
Jan 26, 2024 | My paper “The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior” (with Kaitlin Woolley) has been accepted in Psychological Science. |