Y. Rin Yoon
PhD Candidate in Marketing, Johnson Graduate School of Management, Cornell University
Welcome! I am a Ph.D. candidate in Marketing at the SC Johnson Graduate School of Management at Cornell University, specializing in Consumer Behavior. My research focuses on consumer psychology at the moment of transaction to help organizations design incentives and payment environments that are more effective. My research has appeared in Psychological Science and the Cornell Hospitality Quarterly.
More about me?
Before Ph.D., I worked for Pfizer and Hyundai Motor Company HQs on a variety of consulting projects. I have also produced and hosted a local radio show in Korea (which flew far under the radar), where I had a blast monologuing on my favorite topics, such as behavioral science, social psychology, and philosophy. I received my B.A. in Communication Studies from UCLA, graduating with college and departmental honors, and my M.S. in Marketing from Korea University Business School, graduating with the Award of Academic Excellence.news
| Nov 14, 2024 | My paper “Increasing Hotel Loyalty Through Psychological Ownership” (with Joann Peck and Suzanne B. Shu) has been accepted in the Cornell Hospitality Quarterly. |
| May 12, 2024 | I presented my work on the Buy Now, Pay Later payment method in a plenary session at the 2024 Boulder Summer Conference on Consumer Financial Decision Making. |
| Jan 26, 2024 | My paper “The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior” (with Kaitlin Woolley) has been accepted in Psychological Science. |