Publications

Yoon, Y. Rin Joann Peck, and Suzanne B. Shu (2025), “Increasing Hotel Loyalty Through Psychological Ownership,” Cornell Hospitality Quarterly, 66(3), 277–293.

• See related media→ Johnson BusinessFeed, Cornell Chronicle, Center for Hospitality Research (whitepaper)

Yoon, Y. Rin and Kaitlin Woolley (2024), “The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior,” Psychological Science, 35(4), 390–404.

• See related media→ Cornell Chronicle, Inside Higher Ed, The Chronicle of Philanthropy

Research In Progress

Yoon, Y. Rin and Suzanne B. Shu, “Payment Method as a Cue,” R&R at the Journal of Consumer Research.
“Stock Performance Graphs,” work in progress.
“Psychology of Payers and Payees,” work in progress.
“Investment Ownership,” work in progress.