I have successfully taught a Marketing Core (Marketing Management) as a sole instructor for a full semester, earning high ratings and positive comments from both undergraduates and postgraduates (see Teaching details below). I am also scheduled to teach this course again in Spring 2025.

I employ a variety of instructional methods including business cases, audiovisuals, guest speakers, interactive discussions, and team projects, to create a course experience that is relevant, evidence-based, and personalized, to enable students to see how marketing concepts apply to both real business situations and personal decisions.

I am deeply passionate about and committed to my role as an educator. I am interested in and ready to teach courses in marketing management, consumer behavior, social and digital marketing, brand management, and managerial decision making at all levels.

Teaching details
  • NCC 4530/5530: Marketing Management (undergraduate and graduate)
  • Undergraduate rating: 5.0 / 5.0, Graduate rating: 4.7 / 5.0; College average: 4.3
  • Comments from students:

    “This class was a highlight of my time at Cornell”

    “The class was super fun and Rin always made sure to go the extra mile to help us understand the course material and engage with real world marketing problems.”

    “I have had the privilege of taking Rin’s NCC 5530, which has been instrumental in shaping my understanding not only of marketing-related knowledge but also of what it is like to be a good educator. I am really inspired by her teaching style and surprised by the impact she has made.”

    “I love her class so much and her class made me find out what I am passionate about. I just found a marketing intern job for this summer and will apply the knowledge she taught us this semester to reality.”

    “She is so enthusiastic about teaching and guiding us to participate in class, as well as learn the material. I am always excited about her class, and all material can be applied to the assignments and projects. To be honest I hope she can teach more classes.”
  • Memories

    A networking dinner with an industry guest speaker from Netflix


    My first batch of students

    Syllabus