Peer-reviewed Journal Publication

Yoon, Y. Rin and Kaitlin Woolley (2024), “The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior,” Psychological Science, 35(4), 390–404.

• See related media→ Cornell Chronicle, Inside Higher Ed, The Chronicle of Philanthropy

Manuscripts with Invited Revision

Yoon, Y. Rin and Suzanne B. Shu, “Payment Method as a Cue,” R&R at the Journal of Consumer Research. [PDF]

Yoon, Y. Rin, Joann Peck, and Suzanne B. Shu,”Increasing Hotel Loyalty Through Psychological Ownership,” R&R at Cornell Hospitality Quarterly. [PDF]

Research In Progress

• “The Effect of Financial Education on Risk Taking,” with Suzanne Shu and Alycia Chin.
• “Gap Between Payers and Payees,” with Geoff Fisher.
• “Online SNAP Payment,” with Sai Chintala.